Brand Permission Stratagies

You don’t have to have a sales team if you have brand permission strategies in place.

What is Brand permission? Let me answer it by asking you the question – why do big brands like Apple, Microsoft, always advertise, even though the average consumer knows about them? The two essential things they try to achieve is maintaining brand recognition and educate the consumer – you on the value of their product.

So for example when your kids are going back to school, you make a natural buying decision base on a brand you know and feel you can trust.

So Brand permission is creating brand awareness and value of your product or service before you ask for a sale.

Note

If your business depends on sales, it makes it easier for your sales team to achieve sales goals if the consumer has already given your team permission to sell to them.

Philip Agyeman-Budu founder and CEO of Authentic Imaging LLC, has for the past 7 years had the chance to work with highly reputable companies and helped with several online start-up companies.

13 Growth Hacks to Rapidly Grow your Business Online

Agyeman-BuduPhilip Agyeman-Budu founder and CEO of Authentic Imaging LLC, has for the past 7 years had the chance to work with highly reputable companies and helped with several online start-up companies. https://www.authenticimaging.com/

Philip Agyeman-Budu founder and CEO of Authentic Imaging LLC, has for the past 7 years had the chance to work with highly reputable companies and helped with several online start-up companies.

Best practices for highly effective websites

Best practices for highly effective websites

Get the maximum value for your site
Website Review
Balancedietbillings.com
by special request (Toni Kramer)

Scenario

  • This is Nancy – I’m cranky & Impatient
  • I just moved to Billings
  • I plan on getting married in June
  • I work a 9 to 4 week day job
  • I’m also looking after my old parents
  • I have tried several weight loss program

I’m looking to find local weight management in billings and happen to find several places locally online.

Philip Agyeman-Budu founder and CEO of Authentic Imaging LLC, has for the past 7 years had the chance to work with highly reputable companies and helped with several online start-up companies.

The Importance Of Being Different And Succeed In The Market Place

The Importance Of Being Different And Succeed In The Market Place written by: Philp Agyeman-Budu

There is a powerful quote which says about the man and the crowd and how far he can go, can in fact be applied in every aspect in everyday situations; from love affairs to businesses and marketing. It’s actually a very strong message, that has been said by a number of famous people, such as Einstein and F. P. Wernig, but it hasn’t lost its importance. It means that when you walk alone and become your own leader -and stop being a follower- you set your own standards and try to achieve your own goals.

It’s true that most marketers know how important is to differentiate in the market place, in order to acquire more buyers and gain a great amount of profits, but people are trained -since they were kids- to go after the norm. For example, many children ask their parents to buy them the same toy, skirt or bicycle like the one their friends have, even if they don’t really need it. They just desire the same item, because someone else has it. And this is because they don’t want to go against the norm.

importance-of-online-website

Thankfully, as people mature, they tend to realize that by keep following the crowd is not always the best choice. Instead they learn to appreciate the fact that by being different and follow their own path, they can actually succeed a lot of things in their personal life. But unfortunately in most cases this does not apply to business matters. And this is because people unconsciously need to look out of the norm and if they want to make the difference and succeed in the market area, they’ll have to really work on it and try hard to achieve it.

In business, in order to be different, the owners have to create their own unique selling proposition (known also as USP), if they want to stand out of the rest of business owners and successful. In fact, the USP has to be of a certain value for a specific audience in order the owner to create an a competitive advantage. Even this may sounds easy, actually it’s not.

Competitors can duplicate your advantage

compitition-copying-business-stragiesActually it’s not an easy thing to do. There is no company that wants to give up so easily, because the USP of their competitor is more interesting than their own. For example, Starbucks, in Seattle, has tried a few times the last years to improve its tea, but without a big success. More specifically, the markets that the company struggled to break were pastries, as well as bread and dessert firms, while other stores were more successful. This is because of the high quality of tea and bakery items the other brands offered. So they concluded that it was their unique selling point (UPS) which made them to differentiate themselves from Starbucks. But even they were right to believe that in fact their brick house would save them from the “bad wolf” (Starbucks), it didn’t happen this way at the end of this story.

Never underestimate the competition

A good business owner has always to take into consideration the abilities of other owners who sell similar products. After all, a competitor has always the option -if he can’t make a better product- to buy someone to do it for them. For example, in June 2012 Starbucks bought a famous bakery, as to expand its bakery products. It was a big move and until then all the medium/small shops that were competing with the ‘Big Bad Wolf” felt safe with their USP and on the last day of the same year, Starbucks made “Teavana” it’s subsidiary, by acquiring it in a very low price. This actually strongly underlines the need of some firms to overcome a competitive advantage. Like Starbucks, which was a minor player and in a few months dominated the market.

The use of USP as an advantage

Whether someone is the CEO of a company or just a client, has to know how the USP works. Also individuals pieces of content can and actually should have their own USP and use it accordingly to their advantage. Most companies that are struggling to compete with a big brand have to pay attention to their USP and this way they will see their sales to climb. A USP is actually what sets a business apart from others and stand for something specific. Many businesses make the mistake to try to stand for everything when they’re getting started. In fact, they want to do everything well, with the best quality and the lowest prices in the market. But this eventually will lead them to disaster. Of course, there are always some exceptions. For example, a big marketing agency can become known for many services and can fulfill all of them, since they have many departments and employees. But if a smaller firm wants to steal a market share from a competitor, it’s better to stand out for something and succeed in this, rather than trying to do everything.

Branding

“The Mast Brothers Chocolate” competes several other companies that sell chocolate. The “Mast” chocolate company is based in Brooklyn and was founded in 2007 by Rick and Michael Mast. But what makes them distinguish in the market? First of all the have an obsession with crafting chocolate. In fact they pay attention to every detail; they make every piece of chocolate by themselves and the packages as well Their dedication makes for a great USP, but that’s not only the case. They travel with a wooden sailboat to foreign places in order to find the best cacao on the planet. It’s actually a story of dedication, where no other chocolate company on earth can match. They actually have done a perfect job by selling something different from the big brands in chocolate industry.

Most of the business owners have to know their USP and review it regularly, because the same one won’t work forever. And this is because the marketplaces change and the competitors may catch up. So, the USP has to be adjusted to every new situation in order for a company to succeed. Online or offline, a company has to differentiate itself from the crowd; stand out of it and succeed.

Philip Agyeman-Budu founder and CEO of Authentic Imaging LLC, has for the past 7 years had the chance to work with highly reputable companies and helped with several online start-up companies.

Why does online user experience matter to your website?

First of all, I want to congratulate Elichai for his new website elichai.com. This project key focus looks at addressing user experience design and user interface design (UX/UI) and why it matters.

After many years of working with business owners, the most difficult part as a business owner is understanding how to leverage your website full capabilities to help reduce your cost of acquisition and close more sales quickly. Most business owners that hire a  website designer/developer hope that the solution they recommend address their problems but fail to evaluate solutions that take into account the overall strategic plan of  their business immediate needs.

User-Experience-Infographics

Landing Pages

We all know landing pages (if not, read about it on Wikipedia) are created with a specific intent to make a user exchange his information for something that is of value to them. The biggest opportunity every website has is to turn every page to a landing page, and that is how we approached Elichai.com UX/UI design.

Website design took into account the 7 stages of the buying cycle.

7 stage of buying cycle

 

Website Flow chart

Philip Agyeman-Budu founder and CEO of Authentic Imaging LLC, has for the past 7 years had the chance to work with highly reputable companies and helped with several online start-up companies.

Why use Authentic Imaging for your website service?

Website are what drive business now our days. It is an opportunity for a small business to be on the same playing grounds as their biggest competition, but not all “web developer” can give you that. What you need is a specialist at Authentic Imaging to provide you that competitive edge you deserve. Take a look at what what we did for Dr. Sams website. Show some love by liking it
https://www.healthinmotion4u.com/

 

Philip Agyeman-Budu founder and CEO of Authentic Imaging LLC, has for the past 7 years had the chance to work with highly reputable companies and helped with several online start-up companies.

What is an open source platform

 

Open-source-Platforms

 

Infographics about the difference between Open Source Web Application and Close Platforms

Philip Agyeman-Budu founder and CEO of Authentic Imaging LLC, has for the past 7 years had the chance to work with highly reputable companies and helped with several online start-up companies.

Heartbleed SSL Encryption Vuluerability

We recommend changing your online accounts password to protect yourself from the most recently publicized SSL encryption vulnerability known as Heartbleed, this is not a matter to take lightly. Update All your online accounts (Social Media, Emails, Online Bank Account)
For more resource on how to update your password read our blog post –My Password is 123

Resource

Mashable gives more insight on major online website that are affected and you need to update your password immediately.

What is Heartbleed?

 

Philip Agyeman-Budu founder and CEO of Authentic Imaging LLC, has for the past 7 years had the chance to work with highly reputable companies and helped with several online start-up companies.

Feeling violated by a site hacker!

There is no worse feeling finding out your site has been hacked and feeling hopeless. If you have not fallen prey to a site hacker I edge you to read on.

Gone are the days when only large companies website was the target for hackers. In the past years search engines and web hosting companies have heightened their restriction on users that sends spam and build suspicious website that infest peoples computers with viruses. Hackers are resulting to more advance ways by targeting smaller companies website.

The most frequent method of attack these days is script injection.  Script injection allows anonymous hackers to take over your site and server without you knowing.  By the time you get flagged they have already done what they need to do with your site and server and on the move to the next victim.

How can I prevent my site from being hacked?

  1. The most commonly use are web forms. Any web forms that allow any type of script to be submitted to a server (database) can easily fall prey to a hacker.  To prevent this from happening ensure all your forms on your site have form validation that rejects script injections.
  2. Out dated software and plugin for both open and close platforms such Linux and Microsoft are what hackers first look at when they find your site. Make it a priority to keep up with updates to your software.
  3. A week password with less than six characters and predictable words is a recipe for hackers. Do not use your pet, personal names as your password. A strong password should have a minimum of 8 characters and contain a number, a key board symbol such as a ($%#~) and a capitalized letter. It will take a hacker a life time to hack a password if you put these steps in place.
  4. Secure your site pages with Secure Sockets Layer (SSL) a commonly-used protocol for managing the security of a message transmission on the Internet. Any page on your website that collects personal information should be secured. Understand hacking can occur wireless when you using your computer. Simply do not fill out any form that collects your personal information without an SSL encryption.
  5. Do not ignore server security updates and open source application upgrade release. Example are WordPress and Joomla platform require frequent updates.

Resources to check if you site is hacked https://sitecheck.sucuri.net/scanner/

Visit us online or call us today for a free website review on your sites vulnerability to hackers.

 

Philip Agyeman-Budu founder and CEO of Authentic Imaging LLC, has for the past 7 years had the chance to work with highly reputable companies and helped with several online start-up companies.