ON ONE HAND, CONTENT MARKETING MIGHT BE VIEWED AS AN SEO STRATEGY… BUT THE BENEFITS GO FAR ABOVE AND BEYOND SEARCH ENGINE OPTIMIZATION WHEN IT IS DONE PROPERLY.
The phrase itself, “content marketing”, is often misinterpreted as relating only to articles. On the contrary, “content” refers to many different types of media such as:
- Articles (on your own blog, or published in a relevant publication)
- Audio / Podcasts
- Slideshows & Presentations
The sky really is the limit, and that’s why you shouldn’t always limit yourself to one type of media. Expanding your horizons and trying something new will allow you to measure and analyze the options to determine the form of content that resonates best with your core audience(s).over the years.
7 BENEFITS OF CONTENT MARKETING
- Publishing unique content gives your brand the opportunity to stand out from the crowd, giving people something to relate to on a more personal level.
- When readers relate to your brand on a more personal level, you can build lasting relationships. Loyal customers (AKA brand ambassadors) offer more value to the growth of your business than one-time transactions.
- Moving away from self-promotional advertising, content marketing focuses on publishing information that is genuinely useful to your core market(s). In turn, you assert your position as a trusted authority in your niche.
- Content marketing correlates with social media marketing many ways.
- From the customer’s point of view, you can tell more about a company by their content, especially their blog, than through their advertisements.
- In most cases, quality content does not have a shelf life. One single video, infographic, or article can continue to bring new customers for an indefinite amount of time.
- The value of content marketing is measured through user engagement and shares.
MASTER YOUR CONTENT MARKETING WITH AUTHENTIC IMAGING!
Not sure how to get started? We’ll help identify the strengths of your brand and collaborate on a content marketing plan that fits your unique identity for maximum results. Ready to put that plan into action? We specialize in:
- Copywriting- You bring the ideas and the substance, we’ll write the articles that get results
- Graphic Design- Transforming complicated topics into a visually engaging infographic
- Online Video Marketing- Harness the power of video to express your message