Search Engine Optimization or SEO is one of the most powerful tools in the business marketers’ toolbox. What makes it so powerful is that the people searching are highly targeted towards a business or product, and often plan on making a purchase from a service or product provider listed on the search results.
Your business can grab a larger share of these searches by improving the SEO of your website. Search results can vary based on location and other variables. It is wise to get the help of a well-referenced search engine expert to help position your business properly.
Some of the aspects this professional will focus on are what type of information is currently available online about your business, and what information is not online that should be?
It is important to note that only the most accurate and up-to-date contact information for your business should be online. Any information that is old or incorrect, will serve as a negative mark against your business, and may even cause your business to not be listed at all.
Additionally, title tags and meta tags should be completed properly and all images should be original with proper naming, title tags, alt tags and descriptions.
After fixing errors and beefing up internal structures, it is important to focus on content. Content is the king of the internet, and original, well-written content will go very far in helping to bring new customers to your business from search.
Google and other search engines regularly comb websites for new content. When new content is discovered, it is indexed by the page title along with some of the information on the page that the spider deems important to the title.
The more frequent the updating of the content, the more frequent the Google spiders will index your website. This is a good thing when it comes to beating your competition in search.
Social media sites like Facebook and Twitter allow articles or specials to be distributed in large networks with easy modes of distribution. Getting visitors from Facebook and Twitter to your website can be a positive vote toward your website’s search engine optimization.
Try to take a holistic approach to Search Engine Optimization, realizing that not any one technique will bring success, but the steady practice of multiple techniques over time brings more and more business.
Philip Agyeman-Budu founder and CEO of Authentic Imaging LLC, has for the past 7 years had the chance to work with highly reputable companies and helped with several online start-up companies.