Everyone reaches that moment when you come across a website when you ask yourself “What was the owner of this website thinking when they created this?” The back button within the browser becomes more enticing the longer you linger over this question. What constitute a good website anyways? Is it a website that has your favorite colors or pictures that remind you of good times, or is it the easy navigation of the website? There are endless reasons to get annoyed browsing a website. I will take a close look of some ways to reduce user annoyance on your website.
Provide a rich user experience for your user
Websites are in most cases not built to annoy the users, and can be chalked up to website designers that lack user experience who end up compromising good design concepts for those that frustrate the user. Poor user experience has no room in today’s competitive market. Research show you have less than three minutes to put your message across to the seasoned consumer (Called Website Skimmers). That leaves you no room to not have a solid website design that provides a rich user experience.
How do you measure website annoyance?
It is important that your website design takes your overall marketing goal into account by identifying your ideal client(s), what demographics they fall into and what they search online. Ask yourself the following questions:
1) “How does my website home page address the needs of the first time user?”
2) “Is there any call to action buttons and are they placed correctly to enable the user to take the next action?”
These are some of the points that will help you measure your website user experience.
Understanding color evokes emotion!
Color psychology conveys emotion and controls user behavior and stress levels of the sub-conscious mind. Color sub-consciously affects a buyer’s decision when they visit your website. Choosing the correct color for your website can greatly affect the user experience. Let’s look at how color evokes emotions. Blue is the most neutral color that is less invasive and relates to a large demographic. Blue comes across as kind and caring. The alternative color to blue that evokes similar emotion is green. Consider using blue or green to stay neutral for a larger demographic target. Black is mysterious and can be used to portray an impactful statement and allows the designer to boldly display information. Black compliments fore-space and is used to show depth and distance. A good use of back is to showcase pictures for a photographer’s website. Red Screams caution and danger, red is edgy and invasive in your face attitude. Be cautious when you choose to use it. Yellow is a complementary color and does not usually have the power to stand by itself without another color complementing it. There some gender specific colors such as pink that is meant to immediately identify female gender services and products. Photo by Kate Bellm.
The need for user experience designer is the key to a successful marketing strategy and we encourage you to submit your website for a free evaluation.
Philip Agyeman-Budu founder and CEO of Authentic Imaging LLC, has for the past 7 years had the chance to work with highly reputable companies and helped with several online start-up companies.