Managing Your Personal Online Brand

Regardless of what career or business you are involved in, managing your online presence is more important than ever. Have you ever searched Google for your name? This search is being done by potential employers, people doing business with you and even potential mates. So why not put the best foot forward?

A good personal online brand management plan starts with research and tracking of your name citations. To begin, search your name on Google, Bing and Yahoo searches and make note of what the citations say. Make sure that all of the information about you is correct and explains who you are without giving away information you may not want out there available.

Next, go to all of the social media sites that you may be on, Facebook, Twitter, LinkedIn, Pinterest, Youtube, etc… Change all of the details to the most current and accurate information that is consistent across all the networks. Make sure to erase any info you don’t want available to potential employers or business contacts.

Lastly, think about creating a personal blog. The blog should focus on who you are, personally and professionally, and allow the visitor to contact you for more information (if this is what you want). Make sure to reinforce all of the great things about you, and minimize any information that might be considered controversial or offending to sensitive parties.

The benefits of building a powerful online personal brand are many. Jobs, business, relationships and organizations can all use the internet to gain a better perspective of what it is like to interact with you. Why not give them the best possible picture of the amazing person you are?

If you would like to set up a personal blog or family website, contact Authentic Imaging, LLC at 406.322.3569