When it comes to search engine optimization or SEO, one of the most powerful tools in a web developer’s toolbox is the footer. The footer is powerful because it is replicated on every single page
of the website. Therefore, any links put in this area are going to be multiplied by the amount of pages on the web site total. This can be a great technique to gain in competitive searches. Try putting in links to some of your content that you want to rank higher on.
Let’s say that you are a hair stylist, to rank higher in searches for salons, you might try adding a ‘Top 10 Things to Look for in a Good Salon.”
Additionally, you can add a post or page listing all of the related products or services to hair styling, like beauty supply stores and formal wear stores in your local town or city. This post might look like this: ‘Hair Stylist Resources for Billings Montana,’ for example.
These additions to your website will start to index very quickly because they are a multiplier, every page has the links on it. For a 100-page website, these two links have now given the site 200 links related to hair styling and the city of the business. Can you imagine how powerful 10 or 20 links in the footer could be?
Beyond links, there are additional add-ages that can be made to a footer to boost it’s SEO power. One of the most important is clear, precise and accurate business information. This includes your address, phone number, e-mail, fax and social media accounts.
Adding this info let’s Google and the other search engines know that you have put time into assisting the viewer find the information they are looking for as quickly as possible. It also serves to reinforce who you are by cementing contact info on every page.
Of course all of these developments take time and know-how to be able to execute. If you have a desire to up your SEO game this year, but lack the technical prowess to make it happen, give Authentic Imaging, LLC a call at 406.322.3569
Philip Agyeman-Budu founder and CEO of Authentic Imaging LLC, has for the past 7 years had the chance to work with highly reputable companies and helped with several online start-up companies.