First of all, I want to congratulate Elichai for his new website elichai.com. This project key focus looks at addressing user experience design and user interface design (UX/UI) and why it matters.
After many years of working with business owners, the most difficult part as a business owner is understanding how to leverage your website full capabilities to help reduce your cost of acquisition and close more sales quickly. Most business owners that hire a website designer/developer hope that the solution they recommend address their problems but fail to evaluate solutions that take into account the overall strategic plan of their business immediate needs.
We all know landing pages (if not, read about it on Wikipedia) are created with a specific intent to make a user exchange his information for something that is of value to them. The biggest opportunity every website has is to turn every page to a landing page, and that is how we approached Elichai.com UX/UI design.
Website design took into account the 7 stages of the buying cycle.
Philip Agyeman-Budu founder and CEO of Authentic Imaging LLC, has for the past 7 years had the chance to work with highly reputable companies and helped with several online start-up companies.